Friendship

Brewing & distilling company

As the Director of Marketing at Friendship Brewing & Distilling Company, I spearheaded creative campaigns and seasonal promotions to foster community and customer loyalty. My role encompassed diverse aspects of marketing strategy and execution, including social media management, event planning, and digital advertising. Additionally, I contributed through photography to enhance brand visuals and collaborated with other businesses on joint promotions and partnerships, further amplifying our reach and engagement.

social  media

Managed and grew the Instagram, Facebook, and TikTok pages for Friendship Brewing Company, overseeing marketing for three different locations, including the brewery and distillery. Promoted weekly beer releases, events, collaborations, and special deals while tailoring content to each location’s audience. Created engaging visual and written content to drive customer engagement, increase brand awareness, and strengthen community connections.

Campaigns &

Promotions

Assisted in promoting brewery events, collaborations, and weekly deals through various marketing channels, including social media, email campaigns, paid ads, in-store signage, and print media. Developed creative promotional strategies to maximize event attendance and engagement. Successfully marketed an event that generated the highest single-day revenue in the brewery’s history, showcasing the impact of strategic event marketing.

Photography

Captured high-quality, professional photos for the company, including product launches, events, promotional shoots, new beer releases, taproom ambiance, and behind-the-scenes content. Created visually compelling imagery to enhance marketing efforts across social media, website, and print materials.

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